{"product_id":"small-budget-ad-doctor","title":"Clicks Don't Pay the Bills","description":"\u003ch2\u003eYour Facebook \u0026amp; Instagram ads get clicks. So why aren't they getting sales?\u003c\/h2\u003e\n\u003cp\u003eA 97-page step-by-step guide plus a free calculator that finds exactly where your ads are leaking money (settings, ad, page, checkout or offer) and shows you how to fix it in the right order, on $10–$30 a day.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eMoney stress you can't fix at 11pm is family time you don't get back. This guide exists so the hours you spend worrying about ad spend turn into hours you actually have for the people you're doing this for.\u003c\/em\u003e\u003c\/p\u003e\n\u003ch3\u003e600 clicks. Zero sales. Sound familiar?\u003c\/h3\u003e\n\u003cp\u003eOne store owner posted it on a forum:\u003cspan\u003e \u003c\/span\u003e\u003cem\u003e\"It's reached 30k people and I've had about 600 clicks… however no sales!\"\u003c\/em\u003e\u003cspan\u003e \u003c\/span\u003eAnother wrote:\u003cspan\u003e \u003c\/span\u003e\u003cem\u003e\"I've spent $1,600 on ads… not one sale.\"\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eThe replies were all guesses. Change your targeting. Spend more. Try Google. Fix your photos. Each guess sends you off to change something else, while your money keeps going out every day.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe problem usually isn't that you don't know enough. It's that you can't tell\u003cspan\u003e \u003c\/span\u003e\u003cem\u003ewhich part\u003c\/em\u003e\u003cspan\u003e \u003c\/span\u003eis broken.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003eThis book is a diagnosis, not a course.\u003c\/h3\u003e\n\u003cp\u003e\u003cem\u003eClicks Don't Pay the Bills\u003c\/em\u003e\u003cspan\u003e \u003c\/span\u003etreats your ad like a chain:\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eSettings → Stop → Click → Believe → Pay\u003c\/strong\u003e, with your offer underneath. A chain breaks at one link at a time. The\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003e15-Minute Ad Doctor Check-up\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003euses the numbers already in your Ads Manager to find\u003cspan\u003e \u003c\/span\u003e\u003cem\u003eyour\u003c\/em\u003e\u003cspan\u003e \u003c\/span\u003ebroken link, then sends you to the exact chapter that fixes it.\u003c\/p\u003e\n\u003cp\u003eIt's built for\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003esmall budgets ($10–$30 a day)\u003c\/strong\u003e, where most expert advice simply doesn't apply. Big-budget strategies assume you can buy 50 sales a week to \"train\" Meta. This book shows you how to play a different game.\u003c\/p\u003e\n\u003ch3\u003eWhat it helps you do\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFind your leak in about 15 minutes.\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eA step-by-step check-up and flowchart that stops at the first broken link, using your own Ads Manager numbers.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFix the settings that quietly sabotage you.\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eThe objective and \"performance goal\" trap, a 10-minute tracking test, and a 20-point checklist.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMake a small budget work.\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eYour break-even cost per sale, how many sales your budget can realistically buy, and what to tell Meta to aim for when sales are rare.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMake ads people stop for.\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eSay who it's for, what goes in the first frame, 12 fill-in openers, and a simple \"red square\" test that shows whether the problem is your ad or your offer.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTurn clicks into trust, and trust into payment.\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eProof that's hard to fake, a no-surprise pricing rule, and a 15-point page and checkout audit.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDecide calmly, not emotionally.\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eWritten stop \/ keep \/ scale rules and a weekly check that Meta's numbers match your real sales.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eScience without the myths.\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eEvery psychology claim is graded by evidence (Strong \/ Moderate \/ Mixed \/ Myth). No \"reptilian brain\" nonsense.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhat you'll be able to do\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eRead your Ads Manager numbers and know\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003ewhich link is broken\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003eSet up a campaign that asks Meta for\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003ebuyers, not clickers\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003eWork out your\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003ebreak-even cost per sale\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eand a realistic small-budget plan\u003c\/li\u003e\n\u003cli\u003eBuild\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003ethree genuinely different ad ideas\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003efrom your customers' real buying moments\u003c\/li\u003e\n\u003cli\u003eFix the page and checkout problems that lose ready-to-buy customers\u003c\/li\u003e\n\u003cli\u003eRun a repeatable\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003e14-day plan\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eand make stop \/ keep \/ scale decisions with written rules\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhat's inside\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eThe book (PDF, A4, 97 pages)\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003ePart I, The Diagnosis:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eClicks Don't Pay the Bills · The Double Auction · The 15-Minute Ad Doctor Check-up\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePart II, The Fixes:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eSettings · Small budgets · Getting people to stop · Trust · Checkout · When the offer is the problem\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePart III, The System:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eThree real concepts, not thirty tweaks · Kill, Keep, or Scale · Protect your ad account · Your 14-Day Ad Doctor Plan\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBack of the book:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eone-page cheat sheet · myth-buster table · glossary · your own progress log · 47 sources\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003e18 tools and worksheets\u003c\/strong\u003e, including the Ad Doctor Chart, the 20-Point Settings Checklist, the Budget Reality Calculator, the Call-Out Builder, the Proof Harvest Kit (with permission-request scripts), the 15-Point Page \u0026amp; Checkout Audit, the Buying-Moment Concept Generator, the AI Prompt Pack, the Kill \/ Keep \/ Scale card, the Account Safety Checklist and the 14-Day Plan.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBonus: the Ad Doctor Calculator (Excel \/ Google Sheets).\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eType in your price and budget to get your break-even, target and stop \/ keep \/ scale limits. Paste in your ad numbers to see your likely leak and a suggested decision for each ad.\u003c\/p\u003e\n\u003ch3\u003eWho it's for, and who it's not for\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eIt's for you if:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eYou run your own Facebook or Instagram ads for a small business or online store\u003c\/li\u003e\n\u003cli\u003eYou spend roughly\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003e$5–$30 a day\u003c\/strong\u003e, without an agency\u003c\/li\u003e\n\u003cli\u003eYou're getting clicks (maybe add-to-carts) but not enough sales, and you don't know why\u003c\/li\u003e\n\u003cli\u003eYou want a clear process, not another hour of videos\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eIt's not for you if:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eYou spend thousands a day and have a media buyer (the rules here are built for small budgets)\u003c\/li\u003e\n\u003cli\u003eYou want Google, TikTok or YouTube ads (this book is Meta only)\u003c\/li\u003e\n\u003cli\u003eYou want someone to run your ads for you (this is a do-it-yourself guide)\u003c\/li\u003e\n\u003cli\u003eYou're looking for a guaranteed result.\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eNo honest guide can promise sales.\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eThis one promises a clear diagnosis and the right fixes, in order.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use it\u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cstrong\u003eRead Chapter 2 and run the 15-Minute Check-up\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003ein Chapter 3. It points to your leak.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGo straight to the chapter that fixes it\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eand follow the numbered steps and tools.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRun the 14-Day Ad Doctor Plan\u003c\/strong\u003e, then repeat it. One more leak fixed each cycle.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch3\u003eQuestions\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eWhat format is it?\u003c\/strong\u003e\u003cbr\u003eA PDF (A4, 97 pages) that you can read on a phone, tablet or computer, or print at home. US and Canadian buyers can print on Letter paper using \"Fit to page.\" The bonus calculator is an Excel file that also opens in Google Sheets.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow do I get it?\u003c\/strong\u003e\u003cbr\u003eInstantly. A download link appears on your order confirmation page and is also emailed to you.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs this for beginners?\u003c\/strong\u003e\u003cbr\u003eYes. It explains every setting in plain language and tells you exactly where to click. It's also useful if you've run ads before and they \"used to work.\"\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eI only spend $10 a day. Is that enough?\u003c\/strong\u003e\u003cbr\u003eThe book is designed for $10–$30 a day, and it's honest about the trade-offs: small budgets learn more slowly. Chapter 5 shows you how to work with that instead of against it.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDoes it work in my country?\u003c\/strong\u003e\u003cbr\u003eThe method works wherever Meta ads run. Examples use US dollars; the calculator works with any currency.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWill it guarantee sales?\u003c\/strong\u003e\u003cbr\u003eNo, and be wary of anything that does. It gives you a clear way to find what's broken and fix it in order. It also includes an honest chapter for when the real problem is the offer itself.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWho wrote it?\u003c\/strong\u003e\u003cbr\u003eWe did — same as every other Unsnag guide. This one leans more on research synthesis (expert practitioners' methods, Meta's own published information, and peer-reviewed decision science, with 47 numbered sources) because that's what the topic needed. It's not a collection of client case studies, and it says so openly.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs it affiliated with Meta?\u003c\/strong\u003e\u003cbr\u003eNo. It's an independent guide.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCan I get a refund?\u003c\/strong\u003e\u003cbr\u003eBecause this is an instant digital download, all sales are final. Please look at the contents list and preview pages above before buying. Questions? Use the store's contact page.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCan I share it with my team or clients?\u003c\/strong\u003e\u003cbr\u003eThe licence covers one buyer and their own household or business. Please don't resell or share the file.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eInstant download · 97-page PDF + Excel calculator · Independent guide, not affiliated with Meta\u003c\/em\u003e\u003c\/p\u003e","brand":"Unsnag","offers":[{"title":"Default Title","offer_id":50529511833851,"sku":null,"price":29.9,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/3887\/1547\/files\/cover-final-light.png?v=1790360496","url":"https:\/\/unsnag.store\/products\/small-budget-ad-doctor","provider":"Unsnag","version":"1.0","type":"link"}